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Asking for a testimonial can feel a little like begging, which makes it easy to keep putting off. So I wrote the messages for you. Pick your kind of business and the way you normally reach clients. You’ll get three messages to send today, each with a spot for your collection link. Under those you’ll find five questions that get people to say something specific.
Message 1
Subject: Your story, on my site?
Hi [first name], I’m adding a page of client stories to my website this month, and I’d like to include you. Could you tell me how our coaching sessions went for you? A few sentences is enough. Here’s the form: [your ProofLooper link] You can type it or record a video in your browser. Thanks, [your name]
Message 2
Subject: Been wondering about this
[first name], I have a question I’ve wanted to ask you for a while. Was there a moment when something clicked? You can answer here: [your ProofLooper link] If I’d like to use your answer on my site, I’ll check with you before I do. [your name]
Message 3
Subject: Two or three sentences?
Hi [first name], I’m collecting comments from people I’ve worked with, and you were one of the first I thought of. If you have a few minutes this week, two or three sentences about our coaching sessions would help. [your ProofLooper link] I’ll only ask this once. [your name]
Five questions to include
Need a link to put in these?
Each message has room for one link, and it should open a simple form. On a ProofLooper page your client can type a few lines or pick a star rating. If they’d rather talk, they can record a short video in the browser. The free plan includes one collection page, and it holds up to 15 testimonials.
Get my free linkSend it soon after something good happens. That could be the day a client tells you about a win, or the last session of a program. Wait a week and they’re busy with other things, so your email is one more thing in their inbox.
Write to one person at a time. When a group email asks “anyone who enjoyed the program” to leave a review, almost nobody does it. Everyone figures someone else will.
Keep it to one link. You lose most people at a login screen, and you lose even more if they have to go find the right review site.
If you hear nothing back, a short follow-up after a few days is fine. I’d send one and then drop it until the next time they have a good result to tell you about.
“She’s great!” is lovely to hear, but it doesn’t tell a stranger much. The questions are there to pull out details. The first few ask what was hard before and what changed. The last asks who they’d recommend you to. Answers to that one often end up on a sales page, so I wouldn’t skip it.
You don’t need all five. Two or three pasted into your message is usually enough, and you can save the rest for a follow-up call.
Offering a discount for a review is tempting. If you want to thank people, give the same thing to everyone who replies, good review or not. Then say that you did wherever the testimonials appear. The FTC’s review rules don’t allow rewards that depend on the review being positive.
Be careful with results too. When a client shares a big win, that’s their story. It isn’t a promise to the next person. Say that when you post it, especially if most clients don’t see results like that. I’m not a lawyer and this isn’t legal advice, so ask one if you’re unsure.
Yes, and you don’t need an account. Everything is put together in your browser, so nothing you type here gets sent to us.
No. Paste any link where it says [your ProofLooper link]. I’d obviously like it to be a ProofLooper page, but a Google Form works fine.
Please do. Add something only you would know, like the goal your client had when you started. That one detail makes it sound like you wrote it yourself.
Asking out loud works, and plenty of people say yes on the spot. Then they get busy and forget. If you send one of these within the hour, the link is already in their inbox when they remember.
Choose “Asking for a video” under how you’re asking. Those messages ask for a clip under a minute. One of them gives three questions to answer out loud, and having a script helps with nerves. On a ProofLooper page people can record in the browser, or type if they’d rather.